NEDA is a film & commercial director based in Europe. She spent her childhood wandering around Great Britain, United States and Russia.

After graduating from the Edinburgh College of Art, UK in Film Directing and completing several award winning short films, she has a jump start in advertising, directing commercials for well-known brands like Allianz, Schwarzkopf, Fashion Days, Coca Cola, just to mention a few.

NEDA has a distinguishable cinematic style that combines emotion and beauty into striking slice-of-life films.  Her passion is to leave the viewer with goosebumps, which she has done time and time again.
The work she loves doing best are provocative fashion spots as well as ‘Reality made beautiful’ films full with honesty that she uniquely captures through the lens of her camera.

At the moment, she is working on her debut feature film. Her main motivation is to look for beauty in the reality that exists.

Together with her family, NEDA splits her time between Berlin and Sofia.