Erik Warolin is a Stockholm-based director working across commercials and fiction, known for balancing crafted visuals with human imperfection.

He began his career as a creative at an ad agency before finding his film education in the drama department at SVT, Sweden’s national broadcaster (like the BBC, but colder). There, he developed a directing style grounded in strong narratives, visual clarity, and character-driven situational humor.

His award-winning short films have screened at festivals worldwide, including Clermont-Ferrand and as the opening film at AISFF in Korea. Alongside his commercial work, he continues to develop fiction. Whether comedy or drama, his focus is always on creating scenes that feel honest, surprising, and visually precise.

Recent campaigns include work for ICA, Systembolaget, Unionen, and LIDL, where his eye for detail and ability to draw out real performances, whether from actors or real people, have earned him recognition both on set and on screen.​